With a native mobile app, optimized for better visibility in the app markets, the app makers can easily access the user information as and when they want. However, the development costs for majority native mobile apps can be quite high as they are designed to run across different operating systems. The mobile apps comprise of a huge variety of applications designed to fulfill different purposes. Whether, it’s a games app or a utility app the denominator of app downloads is on the rise constantly.
This is why it’s more important that the apps are designed flawlessly to provide a smooth and seamless experience for the users. A better experience definitely means a better review or even a five star grading. These grades mean a lot to the various app developers who are competing on a common platform with the similar products.
The web apps on the other hand are highly accessible on majority mobile devices and this makes it easier for businesses to reach out to a bigger pool of web users. Moreover, the same base code is used by the web apps for all operating systems. This not only makes them accessible from different platforms, it also helps in development cost cutting to a great extent.
The web apps let you access the market easily since these apps don't have to wait for an approval from the distributor. Adding to your benefits the web apps offer a better and deeper insight into targeted consumer behavior and approaches, thereby creating better opportunities for cross selling. Pinning the app to the menu of your android or smartphone can help you access the application again and again.
However, the limitations for web apps have possibly kept the native apps ahead in competition. The web apps invariably need the internet connection to function properly. Additionally, they don't have the ability to locate a user’s geographical location as its not rooted to the device directly. Present day business strategies are crafted meticulously depending on the company’s infrastructure strength and expertise to determine whether they will opt for a native mobile app or go for a web app.
Every Web and Mobile Apps must be tested to make sure that they work perfectly to cater to different user needs and requirements. User interviews are an effective tool in this case. You can get direct feedback and understand the changes from this process. This also gives you a better insight about how to improve client experience with your app and how to make your application more user friendly and mobile friendly as well.