Posted on April 8, 2014
The web apps on the other hand are highly accessible on majority mobile devices and this makes it easier for businesses to reach out to a bigger pool of web users. Moreover, the same base code is used by the web apps for all operating systems. This not only makes them accessible from different platforms, it also helps in development cost cutting to a great extent.
The web apps let you access the market easily since these apps don't have to wait for an approval from the distributor. Adding to your benefits the web apps offer a better and deeper insight into targeted consumer behavior and approaches, thereby creating better opportunities for cross selling. Pinning the app to the menu of your android or smartphone can help you access the application again and again.